PRESS RELEASE

Welcome Frank Auddino, V.P. of Operations!

Toronto, Canada, August 2011 -- Remo Niceforo, President of Add Impact Inc. is pleased to announce another major expansion to the Add Impact Team with the addition of Frank Auddino, Vice President of Operations.

Frank was in the magazine distribution industry for several years, most recently as a partner of Ted Rogers in Coast to Coast Newsstand Services Ltd. As the President of Coast to Coast, Frank was responsible for new business acquisition and was instrumental in solidifying sales growth from $5 million to $55 million in just five short years.  Following the sale of his company, Frank followed his passion and volunteered with Food For Kids, Animal Shelters in a business management capacityb and small business operators in all aspects of their business.  However, Frank was looking for a new challenge recently, and found just the right fit with Add Impact Inc.

Said Auddino “I’m thrilled to be part of the Add Impact team!  The company has clearly achieved some momentum over the last 18 months, and I’m looking forward to the challenge of helping to develop and execute on our strategic initiatives moving forward”.

Niceforo said “We are extremely pleased to have Frank on our management team, as I’m certain he will bring extensive experience in fulfillment, distribution, systems and process improvement”. 

Add Impact boasts one of Canada’s most extensive and impressive showrooms consisting of 12,000 sq. ft. with 8 connecting rooms showcasing over 100,000 products and ideas.  In 2010 Add Impact built a fully integrated Distribution Centre within minutes of Head offices and Showrooms in Woodbridge.  Frank will be responsible for overseeing Operations, including Finance, Order Production, I.T., H.R., Fulfillment and Distribution.

Gina LeTourneau-Atwell, Vice President Sales & Marketing, said “We’ve brought on some exceptional sales talent, internal support people and new clients over the last few months so we definitely need to concentrate on our systems and processes as we grow – Frank will ensure that we continue to drive for excellence in all we do”.  

Says Niceforo, “Frank has an exceptional work ethic and knows how to get things done.  As we continue to make investments in our people and our infrastructure, we need to stay focused on what’s important – Frank has his work cut out for him but we’re confident that he’s the man for the job!”.

“The people at Add Impact are passionate and professional” says Auddino. “We are all excited about the future together!”

Remo can be reached at (905) 850-2676 x228  remo@add-impact.com

Add Impact Supports World Vision!

Toronto, Canada, December 2010 -- Remo Niceforo, President of Add Impact Inc. “We are pleased to announce our decision to enter into an ongoing and long-term commitment with World Vision Canada’s HopeChild program”.  HopeChild is an organization designed specifically to help children and families who live in areas impacted by HIV and AIDS.

World Vision has been assisting children worldwide for over 60 years by tackling the causes of poverty.  The Charity works with communities to meet their unique needs in essential areas such as, education, skills training, improved nutrition, agricultural assistance, safe water and health care.  Now HIV and AIDS are jeopardising that progress.  HopeChild assists the children and their families in these poverty stricken areas to ensure that the progression of HIV/AIDS stops with this generation.

Niceforo said “At this time of year, more than ever, we tend to reflect on our personal and business successes. We are extremely blessed.  Our team and our business are going through an outstanding growth period.  With so much opportunity, it’s important that we take time to remember that we have a social responsibility as well”.

At Add Impact, every member will select a child to sponsor.  They will receive a picture of the child, personal information about the child’s family and village, as well as regular updates on their progress.  In addition, team members can correspond with the child to offer on-going encouragement and hope. 

Casual Fridays have also been implemented in order to raise funds to buy meaningful gifts for the children.  $100 buys a child a goat which provides families with protein and income to help them survive and thrive.

This type of undertaking also creates a sense of camaraderie and a strong bond between our family members – “We want to make the world better…this is a part of our contribution” said Niceforo.

A hundred years from now, it will not matter what my bank account was, the sort of house I lived in, or the kind of car I drove. But the world may be different because I was important in the life of a child.
~Forest E. Witcraft

Remo can be reached at (905) 850-2676 x228  remo@add-impact.com
For Information on World Vision - www.worldvision.ca